What Is Strategic Planning?

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Our association will soon begin strategic planning. What does that mean, and what will be happening? Simply stated, strategic planning is a process we use to determine where we’re going and how we’re going to get there.

It includes these steps:

  • Assessing our current position. We will identify our strengths, weaknesses, opportunities, and threats. Knowing where we are now will help get us where we want to be in the future.
  • Identifying our purpose. This will become our “mission statement.” For example, “Our association exists to ensure the highest possible quality of life for all residents.”
  • Setting goals that identify what we need to achieve the mission. Our goals will be specific and measurable, and will provide an indication of how we’re doing as we progress.
  • Deciding how to meet our goals. We may have to allocate resources, create committees, or undertake other tasks to achieve our goals.
  • Developing an action plan. Each step will require a specific action plan. For example, if a committee is needed, who will serve, exactly what tasks will be assigned, and when will the results be needed?
  • Monitoring and updating our plan. We’ll review the strategic plan regularly. . If we learn that our earlier ideas and goals were shortsighted or uninformed, we’ll update accordingly.

[Optional: Source: Community Associations Institute.]

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